ADAG CEO Paul Donahue to lead website conversion class at ASTA

Advanced Digital Automotive Group said CEO Paul Donahue will teach a three-hour class at the ASTA trade show in September 2026 focused on helping auto repair shops turn website traffic into booked appointments. The session underscores ADAG’s push to educate shop owners on practical digital tactics that can improve business results.

Why it matters: - Auto repair shops often pay to drive traffic to their websites, but traffic alone does not create booked work. - The ASTA class is aimed at helping shop owners improve the step that matters most: turning visits into calls and appointments. - ADAG is using the speaking slot to expand its role from service provider to industry educator.

What happened: - Advanced Digital Automotive Group said CEO Paul Donahue will lead a three-hour class at the ASTA trade show in September 2026. - The session will focus on maximizing website conversions for auto repair shop owners. - The class is designed for shop owners who want website traffic to produce measurable business results.

The details: - The session will examine the elements that determine whether a visitor calls, books an appointment, or leaves the site without taking action. - Donahue said the class will walk through what separates a website that sits idle from one that actively drives business. - Donahue said attendees should leave with practical steps they can apply right away. - Advanced Digital Automotive Group is a division of Advanced Digital Media Services. - The company provides search engine optimization, content writing, web development, and graphic design for automotive businesses. - ADAG works across auto body repair, mechanical repair, auto detailing, paint protection, and window tinting. - The company is based in Clearwater, Florida. - Contact information listed in the release includes (877) 237-6969 and info@advdms.com. - ADAG provided social links for LinkedIn, Instagram, Facebook, YouTube, TikTok, X, and Pinterest.

Between the lines: - The move signals that ADAG sees demand for hands-on training, not just marketing services. - A class focused on conversion suggests the company is targeting a common pain point for service businesses: getting value from existing traffic instead of only chasing more traffic. - The in-person format may help ADAG build credibility with shop owners who want practical guidance tailored to the automotive sector.

What's next: - The ASTA session will give Donahue a live platform to present ADAG’s approach to website conversion. - Shop owners attending the trade show can expect a session centered on tactics they can apply to their own websites. - ADAG is likely to continue positioning its services and expertise around automotive-specific digital performance.