Printify app tops half a million users in first year

Printify says its mobile app has grown from a four-person hackathon project into a core tool for sellers, with more than 500,000 unique users across 228 countries and territories in its first year. The app has helped merchants create nearly 1 million products and publish more than 1.7 million listings as Printify pushes more of its business into mobile.

Why it matters: - Printify is betting that mobile can become the primary workspace for print-on-demand sellers, not just a companion tool. - The app now gives merchants a way to manage products, orders, stores, and account settings without opening a laptop. - The first year suggests strong adoption, with 110,000 merchants using the app every month.

What happened: - Printify marked the first anniversary of its native iOS and Android app. - The app began as a hackathon project built by a four-person team. - The team included one product manager, one engineering manager, one iOS developer, and one Android developer. - The app is available worldwide on the App Store and Google Play. - Merchants who previously used Printify's Android web-wrapper app automatically receive updates through the new app.

The details: - Since launch, the app has shipped more than 50 versions across iOS and Android. - The app has reached more than 500,000 unique users in 228 countries and territories. - Merchants have used the app to create close to 1 million products. - Merchants have published more than 1.7 million listings, including republished products that were not originally created in the app. - The app connects more than 48,000 stores across Shopify, Etsy, TikTok Shop, and Pop-Up Store. - Merchants can connect sales channels, switch between multiple stores, and browse the full product catalog. - Merchants can create, design, and publish products directly to connected stores. - Merchants can update mockups, titles, descriptions, personalization settings, pricing, and publishing preferences. - The app includes AI-generated mockups that can be shared directly to social media. - Merchants can view and filter orders, track statuses, and access customer information. - Merchants can edit, duplicate, cancel, or submit orders to production. - Merchants can review and approve personalized orders. - Merchants can create manual orders and sample orders. - The app shows Printify Balance, supports account top-ups, and includes account settings plus order and payment notifications. - The first version of the app shipped with only a single orders page. - The app has since expanded into product creation, publishing, sales channel connections, merchant onboarding, cart management, account management, and a full design rework. - Katrina Zelicka, Product Manager at Printify, said the first version was built for fun at the team's first hackathon with the Printful team. - Zelicka said watching 110,000 merchants use the app every month still feels surreal after a year. - The app has been showcased at Amplified for two consecutive years. - Printify describes the first appearance as a fast-moving experiment and this year's appearance as a product marking its first full year in merchants' hands. - Merchants can send feedback through Account → Leave feedback in the app.

Between the lines: - Printify is using the app anniversary to frame mobile as a major operating layer for its seller base. - The mix of product creation, order management, and store connections suggests the company wants merchants to run more of their business inside one interface. - The expansion from a single page to a broader workflow tool shows the app has moved from proof of concept to core product.

What's next: - Printify says merchant feedback will help shape future releases. - The company is likely to keep iterating on mobile features as usage grows. - The app's global footprint gives Printify a large test bed for future product updates.

The bottom line: - Printify's first-year app metrics point to a successful shift from hackathon experiment to everyday seller tool.