Catalogue market seen reaching $335.62 billion by 2030

Allied Market Research projects the global catalogue market will grow from $58.20 billion in 2020 to $335.62 billion by 2030, driven by smartphone adoption, internet access and rising demand for digital marketing tools. The report says digital catalogues, Asia-Pacific and SMEs are set to post the fastest growth.

Why it matters: - The catalogue market is projected to expand sharply over the next decade, signaling continued demand for both print and digital marketing collateral. - The report points to rising smartphone use, stronger internet access and more digital commerce as the main forces behind that growth. - The shift matters for retailers, e-commerce operators and small businesses looking for lower-friction ways to present product information and reach buyers.

What happened: - Allied Market Research said the global catalogue market was valued at $58.20 billion in 2020 and is estimated to reach $335.62 billion by 2030. - The report projects a compound annual growth rate of 20.05% from 2021 to 2030. - The study defines catalogues as marketing collateral that lists product details such as features, descriptions, dimensions, price, weight, availability, color and customer reviews. - The report says catalogues are used by sales representatives, inside sales teams, buyers, store clerks, field marketers and managers.

The details: - The paper or print segment dominated the market in 2020. - Printed catalogues and brochures remain effective sales tools because they package product information in a format that can leave a lasting impression on customers. - The digital segment is expected to grow the fastest during the forecast period. - Digital catalogues are expanding brand awareness and reaching more clients than traditional formats. - Retail and e-commerce companies have accelerated adoption of digital technologies, supporting the move to digital catalogues. - Online shopping growth and the rise in global smartphone users are also pushing demand. - Large enterprises generated the highest revenue in 2020. - Small and medium enterprises are expected to post significant growth over the forecast period. - North America dominated the market in 2020. - Asia-Pacific is expected to record the fastest growth through 2030. - The report highlights China, India and Australia as key emerging economies helping drive adoption in Asia-Pacific. - The company says COVID-19 is not expected to have a major negative impact on market growth. - The report says remote work, higher data protection needs and new technologies such as machine learning and the Internet of Things are creating additional opportunities.

Between the lines: - The strongest growth is concentrated in digital catalogues, which suggests the market is less about replacing catalogues and more about modernizing how product information is delivered. - The regional outlook implies the next wave of demand may come from markets where e-commerce, smartphone penetration and digital advertising are still scaling. - The report frames COVID-era changes as a catalyst for enterprise demand rather than a drag on the market.

What's next: - Allied Market Research expects digital catalogues, SMEs and Asia-Pacific to be the main growth drivers through 2030. - The report includes market trends, analysis and future estimates intended to identify investment opportunities. - The study profiles Akeneo, Bonial, DCatalog, Drawtify, Flipsnack, Flipp Corporation, FlippingBook, Publuu, ShopFully and Tiendeo as key industry players. - More information is available in the sample report, customization request, purchase options and inquiry page.