Advantage adds six new authors across publishing imprints

Advantage | The Authority Company has added six new authors to its publishing pipeline across Forbes Books, Advantage Books and other imprints. The projects span AI governance, M&A, entrepreneurship, leadership and personal development, with releases due in the coming months.

Why it matters: - Advantage is expanding its author roster in categories that speak to business leadership, AI, exits and personal growth. - The new books are meant to help executives and entrepreneurs build visibility, credibility and authority through publishing. - The lineup shows how the company is leaning on subject-matter experts to produce practical business content for professional audiences.

What happened: - Advantage | The Authority Company announced six new authors across its publishing imprints on September 8, 2026. - The books will publish in the coming months. - The new authors are Scott Bushkie, Robert Fisher, Christine Scheffer, David Marco, Dewayne Williams and Don Yaeger. - The projects are split across Forbes Books and Advantage Books.

The details: - Scott Bushkie, managing partner and founder of Cornerstone Business Services, will publish a book with Forbes Books about mergers and acquisitions and lower-middle-market exits. - Bushkie’s book will include data-driven strategies and the “Nine Doors” framework for maximizing value and preparing for life after a sale. - Robert Fisher and Christine Scheffer will publish with Advantage Books. - Fisher brings experience in nuclear engineering and international operations. - Scheffer brings a background in human resources and personal development. - Their book will focus on 12 principles of intentional living and target professionals ages 55-75. - The book will frame that stage of life as a “Golden Centenarian” lifestyle. - David Marco, an independent advisor to boards, CEOs and senior technology executives, will publish with Forbes Books. - Marco advises on AI governance, data modernization and decision accountability models. - His book will introduce a “Decision Integrity Framework” for organizational decision-making weaknesses exposed by AI adoption. - Dewayne Williams, founder and CEO of M.A.C. Enterprise Consulting, will publish with Advantage Books. - Williams’ book argues that LLCs can limit scaling and lays out a restructuring roadmap toward a multi-entity corporate framework. - The book is intended to support asset protection and access to capital. - Don Yaeger will publish with Forbes Books. - Yaeger is a 13-time New York Times bestselling author and Hall of Fame speaker. - His book will offer research-backed storytelling strategies for leaders, entrepreneurs and sales professionals.

Between the lines: - Advantage’s latest slate spans both technical and soft-skill themes, from AI governance to intentional living. - The mix suggests the company is targeting readers who want tactical business advice as well as broader personal development guidance. - The author list also reinforces Advantage’s publishing model of pairing books with thought leadership and personal branding.

What's next: - The six books are scheduled to roll out over the next several months. - Advantage will continue guiding each author through publishing and brand-building support. - The company is likely to use the releases to deepen its footprint across business and professional-advice publishing.

The bottom line: - Advantage is using new books from established experts to grow its authority-branding business and widen its reach across high-demand professional topics.